RevOps & Operations

Structured, repeatable visibility
into every marketing tool.

RevOps and operations heads need consistent data — not gut-feel reports. Marketing Stack Audit delivers a deterministic optimization score per tool, renewal calendar, seat utilization tracking, and exportable reports.

Consistent scoringRenewal calendarPDF export reports
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Built for RevOps

What operations heads actually need from a stack audit

Consistent, comparable scores

Every tool runs through the same 9-dimension formula. A score of 72 today is the same as a 72 next quarter. Directly comparable across tools, teams, and time periods — not a one-off judgement.

Renewal calendar & alerts

Infers renewal dates from subscription start + billing cycle. Monthly tools get 25-day alerts. Annual tools get 60-day advance warning with seat and plan optimization flags before each renewal fires.

PDF export for leadership

Export the full audit as a PDF — total spend, category breakdown, per-tool scores, savings identified, and recommended actions. Ready for leadership reviews without additional work.

Seat utilization tracking

Track seats purchased vs active users per tool. When utilization drops below 65%, Marketing Stack Audit flags the tool and calculates the exact saving from reducing license count at renewal.

Plan tier optimization

Flags every tool where plan tier exceeds actual usage. Enterprise features, Starter-level adoption — Marketing Stack Audit identifies it and estimates the downgrade saving with a specific recommended tier.

Add-on waste audit

Cross-references active add-ons against actually-used add-ons. Advanced reporting, SSO, priority support — if you're paying for it and not using it, Marketing Stack Audit flags it with a removal recommendation.

The scoring model

Deterministic. Consistent. Auditable.

Marketing Stack Audit does not use AI to produce scores. The scoring engine is a fixed-weight formula — the same inputs always produce the same output. You can audit the logic, explain the score to leadership, and compare results across quarters.

9 dimensions: cost weight (20%), usage frequency (18%), seat utilization (13%), feature utilization (13%), category overlap (12%), business criticality (9%), plan tier fit (8%), data usage (4%), add-on waste (3%).

See full scoring model
ZoomInfo
87
High waste
Downgrade plan — Enterprise with 15% adoption. Saves $140/mo
Reduce to 2 seats at renewal. Saves $140/mo
Remove unused add-ons: Intent signals, Org charts, Streaming
Total monthly saving
$280/mo
FAQ

Questions from RevOps and operations teams

What does Marketing Stack Audit provide that a spreadsheet cannot?
A consistent, deterministic score per tool using a fixed 9-dimension formula. The same tool with the same inputs always produces the same score — making it comparable across teams, quarters, and accounts. It also automates renewal inference, seat utilization flagging, and exact savings calculations — things no spreadsheet does automatically.
How does renewal management work?
Marketing Stack Audit infers the renewal date from your subscription start date and billing cycle. You just tell it roughly when you subscribed — no exact date needed. Monthly tools get a 25-day alert. Annual tools get 60 days advance notice. Each alert surfaces unused seats and plan optimization opportunities so you can act before the contract auto-renews.
Can I export reports for leadership reviews?
Yes. Growth and Scale plans include PDF export reports showing total stack spend, savings identified, tool-by-tool optimization scores, and recommended actions. Scale plan adds white-label reports for executive decks or board presentations.
How does Marketing Stack Audit maintain scoring consistency over time?
The scoring engine is deterministic — fixed-weight formula, no AI inference, no randomness. A score of 72 today will be 72 next quarter if the inputs haven't changed. This makes it suitable for quarterly reviews and trend tracking, not just one-off audits.

Give your leadership team real numbers.

Start with Basic free. Export PDF reports on Growth.

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