Startup Founders

Find SaaS waste
before your runway does.

Startup marketing stacks grow fast and are never reviewed. Marketing Stack Audit audits every tool in minutes — unused licenses, wrong plan tiers, duplicate tools — and shows exactly what to cut without hurting performance.

Free to start3 tools on BasicNo credit card
Audit my stack free See pricing
The startup problem

How startup SaaS spend gets out of control

It's not recklessness. It's growth velocity. Tools are bought to solve urgent problems and never revisited.

Bought fast, never reviewed

The tool solved a problem 12 months ago. Now your process has changed, but the subscription is still running. Nobody's job is to notice.

Bought by multiple people

Head of marketing bought Apollo. Growth lead bought ZoomInfo. Both are prospecting databases. Neither person knew about the other's subscription.

Plans that made sense once

You upgraded to Enterprise when you had 20 people. You now have 8. The seats and features don't match reality any more, but the renewal auto-fires every year.

The saving

Meaningful runway extension, zero performance impact

For an early-stage startup spending $800–$2,000/month on marketing tools, Marketing Stack Audit typically identifies $150–$500/month in recoverable savings.

That's $1,800–$6,000 annually — real runway extension, and the tools you keep are the ones your team actually uses and needs.

Marketing Stack Audit always tells you what not to cut. A tool that's critical, deeply integrated, and used daily — HubSpot, Notion, Figma — will score low (Retain). The audit is not about cutting everything. It's about cutting the right things.

Typical startup finding
$380/mo
identified across 8 tools — unused seats, wrong plan, duplicate database
Annual runway impact
$4,560/yr
recovered without removing any business-critical tools
Audit cost
$0
Basic plan is free. Growth is $19/mo — recovered in the first recommendation
FAQ

Questions from founders

Is Marketing Stack Audit free for early-stage startups?
Yes. Basic plan is free forever — up to 3 tools, optimization scoring, and spend breakdown. No credit card. Growth ($19/mo) adds unlimited tools, recommendations, and renewal alerts. Most founders pay for Growth using savings identified in their first audit.
Does it require integrations or API access to my tools?
No. Entirely manual input — cost, plan tier, seats, usage. No integrations, no API keys, no security review. Most founders complete their first audit in under 15 minutes.
Can this help with investor due diligence?
Yes. Investors at Series A/B increasingly ask about SaaS spend efficiency. A Marketing Stack Audit report showing your stack optimization scores and identified savings demonstrates operational discipline — you're actively managing software spend, not just accumulating subscriptions.
Will Marketing Stack Audit recommend cutting tools I actually need?
No. Tools that score low (0–30) are labelled Retain — Marketing Stack Audit explicitly says "no action needed, justified spend." A tool that's critical, deeply integrated, and used daily will always score low regardless of cost. The engine is designed to protect necessary spend, not minimize it.

Audit your stack before your next board meeting.

Free on Basic. No credit card. 15 minutes.

Start free audit