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Marketing Stack Intelligence Platform

Stop wasting 30-50%
of your marketing tool budget.

Audit your entire MarTech stack in 2 minutes. Get your Stack Efficiency Score, identify redundant tools, calculate exact wasted spend in Rs/$, and get smarter alternatives backed by real industry benchmarks.

Deterministic scoring
Industry benchmarks
No AI guesswork
Sonder Digital data
Run free audit See how it works

Free to start . No sign-up . Full report from $10

Rs 2.4L+ avg waste identified
83% of B2B stacks have overlap
Avg score: 58/100
Top 10% teams: 85+
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What you get

Not generic advice.
Exact financial clarity.

Every output from Marketing Stack Audit is a precise calculation. Here is what your audit produces.

01

Stack Efficiency Score

A deterministic 0-100 score measuring how optimally your stack is configured, compared against real benchmarks from 200+ B2B companies.

"Your stack scores 54/100. Top 10% of teams in your category score 85+."
02

Tool overlap detection

Identifies tools in the same category you are paying for twice. Shows the exact percentage of feature overlap - not a vague warning.

"HubSpot + Mailchimp: 70% feature overlap. You are paying for duplicate email automation."
03

Exact wasted spend

Calculates wasted spend in Rs/$ - seat waste, plan misfit, billing inefficiency. Each one is a calculation, not an estimate.

"3 unused seats on ZoomInfo = Rs 14,000/month recoverable at next renewal."
04

Category-wise breakdown

Total spend and waste broken down by CRM, Email, SEO, Ads, Enrichment. Shows where budget is concentrated vs where it should be.

"CRM: Rs 1.2L/mo . 60% of total spend . 40% above category benchmark."
05

Alternative recommendations

For every overpriced or underused tool, Marketing Stack Audit recommends a specific alternative with the reason and exact monthly saving.

"Replace ZoomInfo with Apollo.io free tier: save Rs 28,000/month with equivalent reach."
06

Renewal alerts

Alerts you 25-60 days before each auto-renewal so you can optimize seats and plan before you are locked in for another year.

"Semrush renews in 18 days - 1 unused seat. Reduce before renewal: save Rs 6,000/month."
How it works

From stack to savings in 2 minutes

No integrations. No API access. No IT approval needed.

1

Add your tools

Use quick-add for HubSpot, Salesforce, Apollo, ZoomInfo and more - or enter any tool manually. 60 seconds per tool.

2

Get scored instantly

Every tool scored across 9 dimensions with fixed weights. Same inputs, same score, always - no AI randomness.

3

See exact savings

Live savings counter updates as you add tools. Every optimization is a precise calculation with the exact Rs/$ amount.

4

Get your full report

Free: 3 tools and your score. Full report ($10/month): unlimited tools, overlap map, alternatives, PDF export.

Stack Efficiency Score

Your score. Benchmarked
against real B2B data.

The Stack Efficiency Score is not AI-generated. It is a deterministic formula with 9 dimensions and fixed weights - the same score for the same inputs every time. Comparable across tools, teams, and quarters.

The benchmark data is Sonders - real CPL figures, tool costs, and campaign performance from 200+ B2B company audits. That data is what makes the score defensible.

70% overlap

HubSpot + Mailchimp

Both handle email automation. Paying Rs 68,000/mo for duplicate functionality.

No overlap

HubSpot + Semrush

CRM and SEO serve different functions. Both justified if actively used.

Example audit result
54
out of 100 . Consolidate recommended
Below benchmark
Top 10% of B2B teams in your category score 85+. You are 31 points below optimal.
81-100
High waste
Act now
61-80
Consolidate
Before renewal
31-60
Review
Optimize
0-30
Retain
Justified spend
Why not just ask ChatGPT?

Structured financial clarity
vs generic AI advice

You will not pay for generic advice. Here is the difference.

AI chatbots give you
x"ZoomInfo might be expensive for your team size"
x"Consider consolidating your email tools"
x"You may have overlap in your CRM category"
x"Annual billing is usually cheaper"
x"You could probably reduce seats"
Marketing Stack Audit gives you
v"3 unused ZoomInfo seats = Rs 14,000/month recoverable"
v"HubSpot + Mailchimp: 70% overlap - paying Rs 8,000/mo twice"
v"Your CRM spend is 40% above category benchmark"
v"Switch Semrush to annual: save Rs 2,400/month exact"
v"Reduce Apollo to 2 seats before March 15 renewal: Rs 3,000/mo"
Pricing

Free to start. Pay for clarity.

Generic AI advice is free everywhere. Structured financial clarity backed by real benchmark data is what people pay for.

Free
$0
Always free . No sign-up needed
Start your audit immediately. Get your Stack Efficiency Score and benchmark comparison for up to 3 tools.
  • vUp to 3 tools
  • vStack Efficiency Score (0-100)
  • vIndustry benchmark comparison
  • vBasic waste signals per tool
  • -Full financial breakdown
  • -Overlap detection map
  • -Alternative recommendations
  • -PDF export report
Most popular
Full report
$10
$10/month · cancel anytime . Instant access
Complete financial audit. Share with your team or leadership. Recover the cost in the first optimization you make.
  • vUnlimited tools
  • vTotal and wasted spend (Rs/$)
  • vCategory-wise cost breakdown
  • vTool overlap map with % overlap
  • vAlternative stack recommendations
  • vPDF export - share with your team
  • vRenewal alerts (25-60 day advance)
  • -Custom strategy session
Strategy
Custom
With Sonder Digital
Work directly with the Sonder Digital team to rebuild your stack, negotiate vendor contracts, and implement changes.
  • vEverything in Full report
  • v1:1 strategy session (60 min)
  • vCustom stack rebuild plan
  • vVendor negotiation playbook
  • v90-day implementation roadmap
  • vSonder Digital campaign benchmarks

$10/month — recovered in the first seat reduction you action. Average audit identifies Rs 2.4L+ in annual savings.

FAQ

Common questions

The Stack Efficiency Score (0-100) is a deterministic measure of how optimally your marketing stack is configured. It evaluates cost vs category benchmarks, seat utilization, feature adoption, tool overlap, and billing efficiency using fixed weights. The same inputs always produce the same score - no AI randomness. Top 10% of B2B teams score 85+. Industry average is 58/100.
AI chatbots give generic advice: "You might have overlap." Marketing Stack Audit gives exact calculations: "HubSpot + Mailchimp have 70% feature overlap - you are paying Rs 8,000/month for duplicate email automation." The difference is structured financial clarity backed by real benchmark data, not suggestions generated from training data.
Research consistently shows B2B marketing teams waste 30-50% of their MarTech budget. The most common causes are unused seat licenses (you bought 10, 6 people use it), overlapping tools in the same category, overbuilt plan tiers, monthly billing where annual would save 20%, and auto-renewing contracts nobody reviews before they fire.
Yes. The Free plan supports up to 3 tools with Stack Efficiency Scoring and industry benchmark comparison - no sign-up required. The Full Report is a monthly $10 payment that unlocks unlimited tools, complete financial breakdown in Rs/$, tool overlap map with percentages, alternative recommendations, renewal alerts, and PDF export to share with leadership.
No. Marketing Stack Audit is entirely manual-input based. You enter the details - tool name, cost, seats, usage - and the scoring engine does the rest. No integrations, no API keys, no read access to any of your tools. Most audits complete in under 10 minutes.

Find out what your stack is really costing.

Free to start. Full report from $10. Average audit identifies Rs 2.4L+ in annual savings.

Run free audit
No sign-up required
2 minute audit
Free for 3 tools
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